All companies and professional organizations want to expand their business. To some, the art of rainmaking comes easily. But for others, it is more complicated. To be an effective rainmaker, you must have a marketing plan and the drive to execute that plan. Without a plan, there is just chaos.
You also need to understand your strengths, such as public speaking or writing, as examples, so you can create a marketing plan that capitalizes on your strengths and talents. You also need to be nimble so that you can learn from your experiences and make changes to your marketing plan as required.
Marc has been doing business development for almost 50 years and understands how to create, execute, and, where required, make changes to a marketing plan as it unfolds. He also understands that one key to successful rainmaking is the ability to connect on a “gut level” with a potential client or customer so they like and want to do business with you.
The Green Sheet
Using a proprietary tool called a “Green Sheet”, Marc will help you to assess your strengths and to develop a personal marketing plan. He will then meet with you as regularly as you wish to evaluate your progress, to help you understand what works and what doesn't, and to hold you accountable for the plan's execution. Marc will provide “hands-on” business development coaching that may include role-playing in advance of essential presentations to potential customers or clients.
This rainmaking program works for those who are willing to try it. In one recent case, a lawyer-coachee increased his annual originations from $400,000 to $2,300,000 by following the guidance Marc provided. Other coachees have also experienced increases in their originations.
Rainmaker Client Feedback
When I started with Marc my career was stagnating, and because of his coaching I was able to successfully move to a larger world-class professional services firm. He helped me to exploit my new position where within three years I became a global practice leader and a more effective manager. With my use of Marc's “Green Sheet” method and coaching, I increased my business originations about 600% in three years. I am thankful I met Marc and highly recommend his coaching for career strategizing, leadership and business development where he has provided tremendous value.
Marc is a terrific coach. He helped me with career issues and I am now a partner in a fine law firm. Using his “Green Sheet” method I have significantly increased my business originations which continue to grow. I would not be where I am today without Marc's personalized and hands-on coaching and guidance. But Marc has been more than a coach; he is a great mentor and friend. His breadth of professional and coaching experience is very special. I highly recommend Marc for anyone who needs coaching or mentoring.
I hired Marc to help me with my business development and I made the right choice. Marc helped me to create a personalized business development plan using his “Green Sheet” model, and it has been very successful. Perhaps most importantly, Marc helped me to understand where to spend my BD time and effort to get the greatest ROI and where not to waste my time. I especially appreciate the hands-on role playing we do to prepare me for client pitches and presentations, and how to connect with my potential clients so they want me as their trusted advisor. There are many coaches but I believe Marc is unique because of his own experiences and coaching style.